Ask Arcanium: What Software Should my Small Business Use?

This is part of a series called Ask Arcanium. If you have a question about your software project, feel free to ask us by emailing [email protected] and we’ll let you know!

The Question

“What kind of software does a small business typically use?”

Our Answer

Great question! It’s best to think of what the different “departments” are for a startup.

For account management, you will want to use a CRM. I use Hubspot’s free CRM. It’s full featured.

For your website you can’t go wrong with Wordpress, my favorite host for wordpress is Digital Ocean.

For sales, you will want to use a sales automation tool. This sends automated emails out to your target clients. I use Apollo.io.

For marketing, you will want to set up Google Analytics, Google Adwords and a marketing automation platform to handle your bulk email sends. Mailchimp and Sharpspring are good choices.

For accounting and bookkeeping, I recommend wave or quickbooks.

For email and file sharing, Gsuite and Google Drive are my go-to solutions.

For HR and recruiting, I recommend Freshteam or Gusto

For phone systems, I usually set up a custom solution with a voice menu built with Twilio

For workflow automation, tying all of these systems together, I recommend Zapier - an extremely powerful workflow automation tool

To automate appointment setting, I recommend Calendly.

For an internal platform, I recommend hiring a consultant to build you a custom application deployed on heroku. This platform will streamline your business processes which pays dividends over the long run.

Let me know if you need help setting anything up. I help companies set up their tech all the time.